It’s Time To Quit Last Touch Attribution

Imagine reducing a beautifully coordinated soccer play to only the last kick that scores. That’s the flaw with Last Touch Attribution—it dismisses the build-up and strategy behind a conversion. In today’s complex marketing environment, relying solely on the final touch gives you a distorted view of success, ignoring up to 87% of your marketing efforts. It’s time to move beyond this outdated approach and embrace data-driven attribution that values every play.